Lorena Siminovich from Petit Collage

If you are not familiar with the name Lorena Siminovich then I am sure you are familiar with the fun and sophisticated style of Petit Collage. Argentinian born artist, author and designer, Lorena Siminovich is full of creative energy and good business sense. Petit Collage’s sustainable and chic children’s products are a fixture in stylish kid’s rooms everywhere.

In this interview you will hear how when she moved to NYC she got off a plane from South America, waited for Kate’s Paperie to open to buy a portfolio case and went straight to an interview. (I used to fly that trip-exhausting! It is an 11 hour flight through the night!!) She has not only creative, she has guts too!

Fast forward years later and she has grown her own company into an industry leading children’s brand. For this interview she tells us the real version of her story, don’t you just love that? I loved everything about this interview!
This is a must see if you want to build a business and a brand with your original touch!

Lorena  talks about her organic beginnings, how hard she has worked and how she has embraced strategic planning! I was completely inspired! Tell me how it inspired you!

  You can follow Petit Collage on Instagram @petitcollage

petitcollage_3  You can order her craft book here and check out her other picture books on her personal website.





It’s time to market yourself and your business!

People  can get stalled when it comes to marketing their businesses and themselves and I don’t want that to be you! Today I am going to introduce (or re-introduce) you to Tom Henell, my better half!

In this video he is giving out tips as well as explaining what you can expect in his Marketing 101 class on atly.com.

His course has 5 parts. While he teaches some of the same principals in the Smart Creative Style course, this is an expanded look that focuses on the principles you need to market your creative business. He feels strongly, like I do, that your business is unique and it is up to you how to apply these principals but understanding them is crucial to your success! We both believe that  adjusting the way you think about marketing can go a long way into developing an ease when promoting your business. Let’s get to a place of ease around this subject!

You can take the class here on atly.com



Discover Your Passion Workshop

HI!! Excited to tell you about the new workshop I launched over on atly.com!

I call it a workshop since it is self paced and fast. There are 3 parts, lots of videos and activities and the cost is $38. Don’t let fast fool you, the activities in the workshop can take months to master and they are exciting. Who doesn’t want to know what makes them tick? I want you to unearth what your passion is or if you happen to have TOO many passions and ideas,  you will  be able to narrow them down and get started!

Tune into today’s video as I explain a bit more! Click here to find out more and to sign up!


What does it mean to have passion, a passion or to live with passion?

It is when you are applying your energy towards something that puts you at ease and pushes you to grow at the same time. The  word PASSION is certainly thrown around a lot and I think there is a misconception that once you get the golden fairy dust of passion in your life that suddenly all doubt and complication will be whisked away BUT that’s not REAL life. (Read this post to see what I mean!) I give lots of tips on spotting pitfalls that are so important!! We want nothing to get in your way (including yourself) so we take on that inner critic and put exercises in place that will help you build your instinct muscle! It’s time to start living a life of passion today, the choice is up to you!


Tom’s course Marketing 101 launched today too! We will both be back Monday to tell you all about it!

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On being human

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I recently experienced a situation that left me feeling unprepared which then led to me feeling flawed and humbled.

The eternal optimist inside me has a “can do” attitude and usually thinks of every scenario so I am fully prepared for what may be coming my way.  I generally don’t like to be blindsided. What I realized is that I can’t be prepared for every scenario. This time I flat didn’t know what I was doing and it left me feeling exposed. Ouch, I thought I had done the research!

I headed to NYC Friday to have a meeting that I had pinned a lot of hopes on.  Even though I had thought things through, I still knew deep down that there where some missing puzzles pieces to what I was attempting to do.

What I did not realize was that I was missing was big gigantic, big picture part of the puzzle.  Oops! As I sat a bit shocked in my meeting, what happened next was a mix of God’s grace and my humanity.

The man I was meeting with did not seem remotely affected by my gaff as he patiently took his time to explain to me what I needed to know. As I apologized, he said he in his broken English, “No, I teach you.”  Gracious. 

When I walked out my brain was mush. I was second guessing myself. I was embarrassed and frustrated. My “soft type A” personality  wanted to crawl into a corner and lick my wounds. How could I have been so naive?

Fortunately, I was meeting some friends who took me to Serendipity to eat some ice cream! A girl might as well lick her wounds with some sugar! And no, I did not eat this alone!

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My mind was spinning, was what I was setting out to do was simply too complicated? I am a BIG vision person and when the details bite me in the butt, it stops me dead in my tracks. I asked myself if I should press forward or leave this idea on the table. Questioning one part of my  “passion plan” made me question the rest of what I was doing…let’s just say I was about to jump into the rabbit hole of sadness!

Once I got back home, I felt a sense of peace at the comedy of it all.   I again realized just how human life can make you feel, that along with all the good human emotions, love, joy, excitement that you get to experience there is no escaping the raw ones of embarrassment, frustration, sorrow, vulnerability. 

When I understand that I am human with an array of inescapable emotions is when I experience God the most. That’s where the peace and comedy come in (I live in a space where God not only loves me, we laugh a lot too!) I realize that it is His grace and mercy that have gotten me this far.

I am reminded that following passions,  dreams, goals whatever you call them, is not going to be without some human drama or what we often consider “bad” emotions. You know, the emotions that leave us asking, “Why did that just happen?” I remember that they are not bad emotions, they are simply  emotions and part of being alive. 

This glimpse at my humanity forces me to wonder if I am as patient and gracious to the people I meet with as I need to be. It reminds  me of the many times that God has seen me through other situations. 

It leaves me in awe instead of crushed as I lean on Him.

Embracing my entire human experience makes me less afraid and less vulnerable. It makes me feel alive in an honest way. It begs me to respond to myself with love because that is how God is continuously responding to me.

Have you been reminded of your own humanity lately? My guess is that if you are breathing you have been! Tell me what you think and how you picked yourself up!



Abby Kiefer from Red Clay Design

Today’s interview is with Abigail Kiefer from the start up Red Clay Design. Red Clay Design reached out and said they watched the show and wanted to get together. I started researching Red Clay and this is what they have to say about their business, “Our platform simplifies product design, connecting freelance designers with iconic brands and providing tools to manage the process.” Cool!

Then I saw the word “crowd sourcing” (insert screeching halt) It’s a hot button topic for me and one I generally keep to myself.

So I got on Skype with Abby and started grilling her (in a Monica sort of way!) Abby and her team have built a high end design resource for manufacturers and they are trying their very best to respect all parties involved. Not an easy task but they are working at it with passion.  The Red Clay platform marries companies and designers AND is paying designers (starting small but hoping for it to grow) for work even if the design is not ultimately chosen!

I ask a lot of questions as skeptical novice and an unspoken defender of creatives getting paid their worth. Listen in as she explains the process and the thoughts behind what they are trying to accomplish by bringing good design to the marketplace in a more efficient manner.

Abby explains all the ideas and motivations behind this matchmaking platform. She did not shy away from any of my novice (and somewhat skeptical questions!)  Abby stepped up to bat and is tackling life and her business head on.  I so appreciate her coming on and having a discussion about manufacturing, design, freelancing, retail and how it is morphing and Red Clay Design wants to play a part in it. Watch or listen in and tell me what you think!!


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Anahata Katkin for Papaya!

Girl crush time! I have Anahata Katkin from Papaya with me today and you are going to love her and all her creative business wisdom! Anahata started Papaya with her mother out of their home and grew this business so smartly, knowing just when to expand and just when to hold steady. I REALLY appreciate what she shares in the interview and I know you will too!! You will LOVE hearing what she has to say about her own creativity, copycats and the gift industry! She is a woman who has found her audience and remained true to her aesthetic while allowing her self to grow and change as an artist.  Awesome artist, awesome person, smart cookie!

Tweet this!!  “Never chase money, chase passion!” -Aanahata @PAPAYAart on @SmartCreativeW

You don’t want to miss this one!

You can find out more about Anahata as an artist on her personal website  (LOVE her home!) If you happen to be at the  Atlanta Gift Show right now  they are in the temporary booths 34-401-stop by and tell them HELLO!
starlet pouch roll by papaya

Papaya and Anahata both have FUN instagram accounts to follow! I just followed them BOTH! HERE and HERE!






Is there a difference between waiting and patience?

I just had to pop in and say HELLO today! I am in the process of moving forward on a BIG project after having to be really patient while waiting for the puzzle pieces to come together. So today I want to talk about the “in between time!” Oh man, sometimes trying to find answers to questions is HARD! You ask, “What do I do next? How do I show up as my best self? Can I do this? SHOULD I do this?” I get it! Boy, do I get it! Today I want to offer some thoughts (and encouragement) on what I think is the difference between waiting which can be a static and having patience, which I believe, is active. Patience involves listening and TRUSTING, it might involve seasons of education and even some silent seeking. You don’t give up when you are being patience, you have faith that your answers will come!

Tune in and see what I mean! Have you had seasons in your life that involved patience? Let me know in the comments!


  1. the capacity to accept or tolerate delay, without getting angry or upset.
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