Today’s video is short and deep! ha! I believe that if we as creatives can bring the very best out in ourselves that we can help people express themselves. Did you follow that? I genuinely believe people desire to be heard and seen. One way that they do this is through perosnal expression. That may come in the form of how they dress themselves, what they read, the music they listen to or in how they decorate their homes. I think that people are tried of being lumped into categories for the benefit of being marketed to by big brands. This isn’t to say some brands aren’t doing a good job understanding their customers uniqueness but I would say a lot of large brands are missing the boat.
This is where you as a creative person have the most opportunity. The time is ripe for you to excel in this climate. This is also why it is very important that you don’t turn your own creative journey on auto pilot! Everyone says that you need your own look, good branding and good marketing but no one is telling you HOW to get it. We are going to start with YOU (fun!) and break it down in to real life take aways. You are not meant to be like or look like everyone else. You were made a unique person, right?! It will be approximately 6 weeks long and I am excited. I have great guests coming to help and I have some interesting strategies on what I think an online course should look like, so stayed tuned!
Smart Creative Style will cover in depth marketing and brand positioning. I also do Clarity Coaching for those of you who want specific help with things you may not be clear on in your business, sometimes a girl needs and little one one time. Smart Creative Dreaming is a fun downloadable course that delivers what I call “foundation ideas” as you begin your journey. It contains some practical advice as well as what worked for me on my own journey.