If I am keeping it real this week about what I was “into” I did a bit of internet shopping or almost shopping. I found 2 websites that I am planning purchases from. I placed items in the cart and then had to get back to work. I signed up for their email lists and was pleasantly surprised by their follow up. Follow up is important but HOW you follow up is what really counts. One company was Shoes of Prey which I mentioned on last Friday’s post. They sent me a great video a couple days after I had spent time on their site saving shoes I had “designed myself.” Woot!
Another site that I found was Everlane . Their site has modern clothing basics, Vana claimed she had finally found the prefect t-shirt! Sign me up! Their company mission is to be transparent and share the coasts of their goods and show the mark up right to the consumer. Awesome (and radical) I have been thinking I need a couple of grown up tops so I checked out their silk blouses. After I spent some time looking through their site and clicking away, I got the nicest follow up email the next day. It read:
My name is Marisa and I’m on the Customer Experience team at Everlane. I saw you just signed up and I wanted to reach out and see how your experience has been with our site. Please feel free to contact me directly if you have any questions about fit, design details, or anything else on your mind. I look forward to connecting.
Not that I was skeptical or anything but I emailed back…was Marisa real? Turns out Marisa is a real person. (Thank you Marisa for emailing me back). Neither of these outreaches were too “sales-y.” They knew I was interested and they also realized that internet shopping can lead to a very short attention span. Both companies use video on their sites to drive the product and “process” home. Something to think about, right? Do you think you could incorporate these actions into your own business? Check out both companies, after all, who isn’t looking for the perfect pair of shoes and the perfect t-shirt?
Children’s book artist and cartoonist Sarah McIntyre is just a bundle of fun. She is an original spirit for sure. She is a prolific illustrator and writer (and cartoonist) she also seems to be quite passionate about enjoying herself. What a breath of fresh air she is. She has a terrific active blog and web presence. She works tirelessly at keeping everything up-to-date but I didn’t get the sense for one minute that it was a “chore.” She challenges herself to show up online in all sorts of unique ways, I just love it. You have to tune it and let some of her fun rub off on you!
You can hear how she has collaborated in a really unique way with Philp Reeve for their new book Oliver and the Seawigs. (Note: all the activity sheets that she has added to her site with the release of the book…she is a smart cookie too!)
Sarah loves to draw, she has certainly found her calling, don’t you think? Just take a look at this travel comic she did from a recent trip to Alaska!
If you have kids or are a teacher (or just want to have FUN) you might enjoy her activity sheet from her book “You Can’t Eat a Princess!” here.
I don’t know what is making me happier this morning putting this course together or learning new technology to make this video!! This was a creative exercise for me! Woot! The girl CAN still learn new tricks, who knew? 2 days for a 3 minute video and I thought illustration was time consuming! Haha! I had so much FUN, it was a labor of love!
Tell me what you think! This video gives an inside peek at what is happening the Smart Creative Style Course!! I am also making a special announcement today, that I have decided to limit the class size so the people taking the course can get one on one feed back within the course. I think everyone wants to be seen when they are going through an exciting process (I know I do!) So with that, I will limit the class size. If you have been thinking about it, this would be a good time to jump on board and even take part in the Spread the Word Discount. The class is a little over halfway full at this point.
For those of you who have asked, there is not a lot of “homework” per se. No rights or wrongs or fill in the blanks, but setting time aside for participation which could be about 2 -3 hours (more if you are really wanting to explore) a week will make sure you get results out of the course. Am I running the class again? (Another question that I have been getting emails about) I will be honest when I say, I don’t know. I would love to but I also will say I have a couple on upcoming projects that will begin right as this course wraps up so I will have to make the call time management wise.
I do know that I really want class participants to been seen and heard, so I am setting aside a chunk of time for the running of the class. It’s all about you, baby!
On the fence? You can check out all the videos leading up to this over at Smart Creative Style. Grab your seat!
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