Smart Cookie Alert! You are going to love Eva Jorgensen! Eva and her husband, Kirk run a stationery company called Sycamore Street Press. I love the look and feel of their brand. In this interview, Eva explains how a family trip helped them define a vision for their business and their lifestyle. I heard her on a panel at ALT Summit and she really impressed me. The entire panel impressed me, but I loved the practical marketing application that Eva uses as she pins on Pinterest! She shares it in this interview so tune in!! P.S. She also talks about her instagram “look and feel” which I think is totally working! You can follow her on instagram @sycamorestreetpress . Eva has the sweetest spirit, she is someone whose personality really matches her business!