How does Stash Books’s Roxanne Cerda acquire authors?

I love full circle moments. I feel like meeting Roxanne Cerda was one of those moments. I was at a conference, waiting in line and was introduced to Roxanne by Betz White who I met on the van from the airport. (See how this works?) Now I am so happy to introduce you to Roxanne.  She is an acquisitions editor for C+T Publishing and Stash Books. She is just so lovely. Editors are not scary at all, turns out! She wants to hear your ideas and genuinely appreciates your talents. In this interview she tell us what she is looking for in an author. We also discuss the role that social media plays in becoming an author.  She even talks about how she likes to be approached by potential authors. Girls, pay attention! Let’s get you published! Stash Books are so polished, so darling and so nice. Nice because they sent the book,  Little Stitches by Annela Hoey, for me to giveaway to a lucky viewer! Adorable! Leave a comment below and I will pick a winner by midnight Sept 5.

Just how yummy do these titles look? Check them all out here. Have a friend who would like this interview or a chance to win the book? Go tell her now!

The winner of Little Stitches is Jennet from Feathered Nest Studios! I will be contacting you for your address thank you so much for entering!


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  • betz White

    Hi girls! Thanks for sharing your fun chat. I’m so happy I was able to bring you two together, haha! Great insight as always!

  • This was such an enlightening interview, Monica! I love Stash Books and have several of their quilting books in my sewing room. They are always so well designed with very clear, eye catching photos and they are publishing authors who I’ve already been interested in for a while through blogs and social media.

    I followed Aneela Hoey through her blog and flicker because her embroidery designs caught my eye. When she was picked up by Moda to print her designs on fabric, I was thrilled! I’m so curious about her new book as someone new to embroidery (and cross stitcher from way back). I’m sure it will be as beautifully done as all the other Stash Books I love!

    • Monica Lee

      I am so glad you like it Melissa! I will enter you to win this book 🙂 Maybe it will land on your pile!

  • thank you for the encouragement and knowledge about editors and publishers!

  • Such a fun interview to listen to! I really enjoyed finding out more about Stash books and the publishing process. Thank you so much ladies!

  • Jen

    So much fun! I love these interviews! 🙂

  • Great interview! I was just looking at this book in the bookstore and would love to have it! Please enter me in the giveaway. 🙂

  • Great interview with Roxane! It was fun to get to know her more. 🙂

  • Sarah

    Can’t wait to watch this interview! 🙂

  • I’m looking forward to seeing this interview, and I absolutely love this new book by Aneela. Thanks so much for sharing!!

  • Really informative… I have been querying publishers for a while and any info helps with that process. 🙂

  • This is a great interview. And that looks like a wonderful book.

  • Jill

    Interesting interview. Would love a copy of the book.

  • Ikechi

    Great interview! Very encourging! A nice book to add to the coffee table.

  • OOOoohhhh! Such insight into the publishing industry! I have a jewelry book that I’ve been working on (well… off and on for the past year) but haven’t really approached anyone about it because I wasn’t sure how. Thank you so much for this lovely interview!

  • Hi Monica,

    I just wanted to let you know I immediately contacted Roxane about publishing my first kids sewing book. She got back to me within the day and even the next day. She is going to be presenting my ideas to some “decision makers” on Thursday. I don’t know where this will lead with Stash, but it could be the start of a new direction I would have never thought possible without watching your interview.

    Thanks so much, I’m awaiting your next video to get my Monica fix. Have you thought about adding a Saturday video, so we don’t have to go without you for 4 days.

    Katrina Marie

  • This was so helpful! Thank you both!

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