Even before I started Smart Creative Women, I spent quite a bit of time talking to and meeting all sorts of women. Women who have successful creative careers and women who are working very hard to make the leap into profitability with their own creative businesses. Women who want to put themselves out there in a truly original creative way.
I believe in today’s crowded and largely virtual market, standing out and cultivating your own voice is more important than ever. It is vital. The women that I see with the most success have a distinct point of view. Some of them where born with it and some have cultivated over time. I have never felt I was “born” with it and have been fascinated with the topic since I was a young girl.
So how do you cultivate a distinct style, aesthetic or point of view?
Everyone tells you that you need one but HOW exactly do you arrive at it? How do you embrace the real you and not a version of you that you might get bored or frustrated with? What type of products or services do you offer that work with you really are?
Once you find and develop your own aesthetic, how do you turn that into excellent branding and a solid online presence that reflects who you really are? Once you develop this, can it help you make life choices? I think so!
One thing I know for sure is that we don’t need anymore cookie cutter businesses out there! We don’t need one more course that teaches you someone else’s look, style or business! You were not designed to follow a blueprint!
What I sense we need is something that involves the exploration of YOU. Exercises that you sink into. Fun exercises that challenge and bring out the best in you. Questions that dive deep into your past and your present, your influences both visually and emotionally.
This course will not focus on who is leading the course but will focus on you taking the course. It is more important than ever to develop and flex our creative muscles on a regular basis. The beauty of it is you were created with a completely original spirit.
Understanding and embracing your original style can help you make focused and powerful choices for a life that is designed completely by you for you. It will allow you to communicate who you really are and to celebrate what sets you apart.
With that thought in mind that we (together) will explore
*Capturing your creative identity through color texture and mood
*Tapping into your unique voice
*Staying current but not being a slave to trends
*Style vs. taste: Why you need both
*Taking your aesthetic to the masses
* Examine what your offer and why
*Exploring your sales pitch in a modern way
What do you think?! I guess I have been sitting on more than I realize as I write this lengthy post AND do a video! It is all bubbling up inside me! I wish I could take you all out for coffee at a lovely cafe like this one and discuss this!!
P.S. If you are in NYC for NSS or Surtex, I am planning a meet up at the Hilton Midtown (54th and 6th) lobby on Sunday evening May 19th at 6:30pm! JOIN US! A whole bunch of creative women in one spot…eep! Fun!
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