Interested in the licensing business? Marty Segelbaum is laying it ALL OUT for you today in this episode! We cover everything you need to know currently about this business. Why do I emphasize currently? Because like any business, it is changing! Retail is changing, manufacturing is changing and if you are an artist who wants to get your art out on product, you need to understand those changes so you can make educated decisions about your own art business. We cover they way art is shown and licensed now. We also discuss portfolios, working with or without agents, trade shows, that never ending question on whether or not to password protect your art. I even ask him about developing your own audience as an artist! I liked his answer! Marty has been in the art licensing business for a long time (sometimes I think he is even surprised by it, haha!) He and his partners at MHS Licensing know a thing or two about this business and how it as changed and what it takes to successfully navigate it. Whether you consider yourself a veteran or a novice, this episode is a must listen!
Here are images of artists that work with MHS and their fabulous products!