My guess is that you are doing some shopping this month. You are either making purchases in person or online. This is the PERFECT time to tune into your own shopping habits and to dissect what prompts you to make purchases. It is also a perfect time to apply what you are observing to your own business.
What clenches a purchase for you? Are you making a purchase based on an emotional response to the item? Does it make you feel nostalgic, luxurious, happy? If it is a gift for someone else are you hoping to trigger the same emotional response in the recipient? Studies have proven that shoppers buy based on emotional responses to the items as well as to the brands.
Do you feel that the seller is trustworthy? Before you hand your credit card over, do you know the shipping and return policy? Are they clearly displayed and easy to understand? If you are making a purchase that is going directly to the recipient can you be confident that it will arrive safely and maybe even gift wrapped? Certainly the online shopping trend has changed the way we send gifts to loved ones who don’t live close to us.
One of my own dilemmas is whether I have my sisters Christmas gifts sent to me so I can see them and wrap them or have them sent directly to her. You can see that shipping and packaging become a pivotal part of how I shop for her.
These are all questions to go back as ask yourself about whatever it is that you might be selling. Is your contact information readily available? Have you posted shipping times? Do you gift wrap? Do you have ratings or testimonials?
Is your business friendly and approachable to shoppers? Are you seen as a trusted source?
Are there good product shots and a story behind you and your brand that is not only relatable but one that can be shared? When I am gift giving I often get asked, “Where is you get this?” This is a great time to have a memorable story in place so someone can sing your praises.
This is a busy season for you and your business and it is also the perfect time to gain loyal customers for the rest of the year.
Well, it seems we are all sitting in the same room watching TV now. Last night while I was tuned into the live version of the Sound of Music on NBC, I glanced at Facebook and saw that one of my friends was caught up in the twitter commentary. Naturally (or unnaturally), I had my phone in my hand so I headed over to twitter and did a search. Wow! EVERYBODY had something to say. Some people sang the show’s praises and some people participated in snarky verbal sparring. One thing for sure, people trying to deliver funny one liners ruled the stream of chatters. I found myself so caught up in it (admittedly laughing out loud) that I missed part of the show. Tom said something funny (he does that better than I do) so I tweeted it. I “favorited” the comments that managed to be funny without being mean but then I thought even if they are funny, is this really what we should be doing as a collective?
Here NBC was doing something different than other television outlets. They were hoping to bring back live musicals, something you can watch with your family. A form of television that doesn’t involve gratuitous violence ( please, don’t EVEN get me started…) and yet we act too cool and witty to appreciate the efforts of the cast and crew. This from a nation of viewers who watches Duck Dynasty and Real Housewives.
Then I put myself in Carrie Underwoods shoes. I started feeling a little bit grimy for having stared at twitter so long. I found myself hoping she wouldn’t read the commentary on twitter. I hope none of the cast does, people even commented on the young Gretel.
Artists put themselves out there when they preform. It takes guts to show your work and talents as an artist. It makes you vulnerable and it makes you brave.
The way we respond is a reflection of ourselves, I suppose. Are we that uncomfortable with the arts? How important is it to us to be heard and seen through social media platforms? When did it become so important to be cool and witty?
What if our response as a nation is squelching our attempts at any form of originality or creativity?
We were celebrating Rogers and Hammerstein’s fabulous score, performed by talented singers. Why all the comments about Carries hair? If we would have seen this in a theater on Broadway would we have appreciated it more? I think so. Not all of us can get to a theatre, so I for one, give NBC an A for boldly bringing it to our living rooms. I give social media a D for dumbing us down a bit in the process.
I am so thrilled to introduce Terry Grahl to you! She is the founder of the nonprofit, Enchanted Makeovers. Since 2007, Enchanted Makeovers’ mission has been to transform homeless shelters for women and children into places that inspire behavioral and psychological change. Terry’s personal story of how the mission found her is filled with one small miracle after another. If you were unsure that hope and passion can FIND YOU then listen in and see how it happens.
I am also excited because I know that YOU are creative and you have the means to help with the shelter makeovers! I know you have art, knitting, fabrics, toys, abilities that can help transform lives! What an opportunity to tangibly make a difference. Terry is open to all sorts of ideas and gifts! Just email her!! And then tell me about it, I want to see your creativity used for this fabulous cause!
Terry’s heartfelt goal is that the people in these shelters feel valued and worthy and isn’t that what we all want?
Mentoring programs such as the“Sacred Sewing Room”, “Stepping into the Dream”and “Capes for Kids” develop important life and coping skills. There are ongoing projects like the Traveling Pillowcase Project, Doll Adoption, and The Time Project . After you hear her story, click around and see what gifts and talents you might be able to contribute, sharing your creativity like this will be so rewarding! You can even host a fundraiser or simply share the Enchanted Makeovers Mission on your blog! Go to How Can I Help for more info. (Forgive the fuzzy video and listen to her story!!)